Naturalis Hand Soap

This project explores the brand identity of the Naturalis Hand Soap Company across the production of different applications. This brand’s consumer base and target audience is individuals aged 21-35. This demographic is important to the brand as a large portion of those in it share the value of consuming natural products whenever possible with Naturalis. In order to best appeal to the market, Naturalis has been carefully designed and positioned as a quality natural product with a reputation for elegant scents. One way in which this brand achieves a luxurious look is through the use of botanical illustrations by Pierre-Joseph Redouté, an official court artist of Marie Antoinette. These illustrations make up a large portion of the packing of the product as well as the inspiration for colors and flower species utilized. A website mockup was also developed to demonstrate how the brand would appear digitally in the e-commerce space. Finally, a thirty second video was created that highlights that the product is essentially a means of escaping and cleansing oneself from the everyday of modern life.