Giving Challenge

This project defines the visual identity and involved the creation of multiple applications for Flagler College’s fundraising drive, Giving Challenge. It is important to consider donor fatigue and create exciting branding that promotes engagement. The targeted demographic for this project includes alumni and members of the greater Flagler College community. In order to best appeal to the audience of this campaign, the designs will utilize existing brand colors and elements such as the Flagler College logo. A poster design will be created with a call to action and important information about the campaign. Another design will be created to be featured on yard signs placed throughout Flagler College’s campus.