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The North Face is a known and trusted name in the world of outdoor equipment and apparel. Naturally, it makes perfect sense that the brand would team up with the United States Department of Agriculture to promote a campaign to help curb the occurrence of deforestation. The North Face stands to gain considerable acclaim and respect from a community that is largely in line with their existing customer base. The brand has produced merchandise for purchase with profits reverting back to the deforestation cause. Additionally, the brand will purchase billboard space in major markets to help spread the message.

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Branding, Advertising, Layout